While the marketing world continues to shift toward digital platforms and social media engagement, I believe the most powerful form of marketing is - and always will be - human connection. There's nothing more impactful than the trust, familiarity, and relationships built through genuine, face-to-face interactions.

As a Field Marketing Representative with Smile Doctors, I had the opportunity to step out from behind the screen and take our brand into the community. From concept to execution, I led our field marketing efforts across the Austin Metroplex - organizing, hosting, and participating in a variety of events that brought our mission to life. These included patient appreciation events, health fairs, school career days, teacher appreciation initiatives, church outreach events, and even bridal expos. Each one was thoughtfully tailored to meet people where they were and make the brand memorable in a personal, approachable way.

By combining strategic planning with a heart for connection, these events not only increased brand visibility but fostered genuine community engagement that aligned perfectly with Smile Doctors’ values.